≡ EquivalentTo

Privacy Policy

Last updated: 13 July 2026

This Privacy Policy explains how EquivalentTo Research ("EquivalentTo", "we", "us" or "our") collects, uses, discloses and safeguards your information when you visit https://equivalentto.org (the "Site"). By using the Site, you consent to the practices described here. If you do not agree, please discontinue use of the Site.

1. Information We Collect

We aim to collect as little personal data as possible. Depending on how you use the Site, we may collect:

  • Log & usage data. Your browser automatically sends information such as your IP address, browser type and version, device type, the pages you visit, referring URLs, and the date and time of your visit. This is standard for virtually all websites and is used for security and to understand aggregate traffic.
  • Cookies and similar technologies. Small files stored on your device that help the Site function (for example, remembering your light/dark theme preference) and help our partners measure and serve advertising (see Section 4).
  • Information you provide. If you contact us or submit a correction, we collect the information you choose to send, such as your name, email address and message.

We do not knowingly collect sensitive personal information, and we do not require you to create an account to use the Site.

2. How We Use Your Information

  • To operate, maintain and improve the Site and its content;
  • To analyse aggregate usage and diagnose technical problems;
  • To respond to your enquiries, corrections and requests;
  • To display relevant advertising that helps keep the Site free;
  • To detect, prevent and address security issues, fraud or abuse;
  • To comply with applicable legal obligations.

3. Cookies and Your Choices

You can control or disable cookies through your browser settings. Most browsers let you refuse or delete cookies. Please note that some parts of the Site (such as remembering preferences) may not function properly if you disable cookies. Disabling cookies does not remove advertising, but it may make the ads you see less relevant.

4. Advertising and Third-Party Vendors

To keep EquivalentTo free to use, we display advertising. We may use third-party advertising companies, including Google AdSense, to serve ads when you visit the Site. These companies may use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site and other sites on the internet.
  • Google's use of advertising cookies (including the DoubleClick cookie) enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the internet.
  • You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.
  • For more information about how Google uses data when you use our partners' sites or apps, see Google's Privacy & Terms.

5. Analytics

We may use analytics services (such as Google Analytics) to understand how visitors use the Site in aggregate. These services may set cookies and collect usage data as described above. We configure analytics to respect privacy and do not use it to identify individual visitors.

6. Third-Party Links

The Site links to external sources and references. We are not responsible for the content or privacy practices of those third-party websites. We encourage you to review their privacy policies.

7. Data Retention & Security

We retain information only as long as necessary for the purposes described in this policy or as required by law. We use reasonable technical and organisational measures to protect information, but no method of transmission or storage is completely secure.

8. Children's Privacy

The Site is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

9. Your Rights (GDPR & CCPA)

Depending on where you live, you may have the right to access, correct, update, delete or restrict the processing of your personal data, and to object to certain processing. Residents of the European Economic Area and the United Kingdom have rights under the GDPR; California residents have rights under the CCPA, including the right to opt out of the "sale" of personal information. To exercise any of these rights, contact us at contact@equivalentto.org.

10. International Transfers

Our servers and service providers may be located in countries other than your own. By using the Site, you understand that your information may be transferred to and processed in those countries.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted on this page, and we will update the "Last updated" date above.

12. Contact

If you have questions about this Privacy Policy or your data, contact us at contact@equivalentto.org or via our contact page.