Audi e-tron vs BMW iX
Head-to-head specifications
| Metric | Audi e-tron | BMW iX | Difference |
|---|---|---|---|
| Max power (hp) | 408 | 523 | -22.0% |
| Max torque (Nm) | 664 | 765 | -13.2% |
| Energy use (kWh/100km) | 22.4 | 19.8 | +13.1% |
| NCAP safety | 5★ (Euro NCAP) | 5★ (Euro NCAP) | — |
| Fuel type | Electric | Electric | — |
| Transmission | Automatic | Automatic | — |
| Price (USD est.) | $87,372 | $105,840 | -17.4% |
- BMW iX makes about 22% more power (523 vs 408 hp).
- BMW iX is the more efficient EV, using 19.8 kWh/100km against 22.4.
Verdict: e-tron or iX?
Audi e-tron advantages
- Affordability (+17%)
BMW iX advantages
- Engine power (+22%)
- Pulling torque (+13%)
- Energy efficiency (+12%)
Which should you choose?
- Choose the Audi e-tron if you want the lower upfront cost.
- Choose the BMW iX if you want stronger performance and overtaking confidence.
Value for money
BMW iX delivers more horsepower per dollar, making it the better value of the two at their listed prices.
Audi e-tron vs BMW iX: which should you choose?
Audi e-tron (2020 e-tron 55 quattro) — electric suv with 408 hp and 664 Nm, rated at 22.4 kWh/100km, 5-star Euro NCAP safety; priced near $87,372 in the Germany market.
BMW iX (2022 xDrive50) — electric suv with 523 hp and 765 Nm, rated at 19.8 kWh/100km, 5-star Euro NCAP safety; priced near $105,840 in the Germany market.
Audi e-tron vs BMW iX: BMW iX is more powerful. BMW iX makes about 22% more power (523 vs 408 hp). BMW iX is the more efficient EV, using 19.8 kWh/100km against 22.4.
Performance
The BMW iX is the more powerful, at 523 hp against 408 hp, with 765 Nm of torque on tap. Its electric drivetrain pairs with a automatic transmission.
Running costs
The BMW iX is the more efficient EV, drawing 19.8 kWh/100km against 22.4 — lower charging costs and, on the same battery, more range.
Safety
Audi e-tron is rated 5 stars by Euro NCAP and BMW iX 5 stars by Euro NCAP. Different NCAP programmes use different protocols, so same-programme comparisons are the most reliable.
Price and value
The Audi e-tron lists lower at about $87,372 (USD-converted from the Germany market). Factor in insurance, fuel or charging, taxes and resale — not just the sticker price.
The verdict
Both are credible choices in the car comparison space; the specification table above lays out every metric so you can weigh the trade-offs that matter to you. Pick the one whose strengths line up with how you will actually use it.
Frequently asked questions
Is the Audi e-tron better than the BMW iX?
BMW iX takes the overall edge, though Audi e-tron wins in specific areas worth weighing. BMW iX makes about 22% more power (523 vs 408 hp).
What is the main difference between the Audi e-tron and the BMW iX?
BMW iX makes about 22% more power (523 vs 408 hp). BMW iX is the more efficient EV, using 19.8 kWh/100km against 22.4.
Which is better value?
BMW iX delivers more horsepower per dollar, making it the better value of the two at their listed prices.
Which should I choose?
Choose the Audi e-tron if you want the lower upfront cost. Choose the BMW iX if you want stronger performance and overtaking confidence.
Methodology
Cars are compared on manufacturer-rated maximum power and torque, certified fuel economy (km/L, converted from each market's test cycle: EPA, WLTP, CLTC, JC08/WLTC, ARAI) or EV energy use (kWh/100km), official NCAP crash-test ratings from the model's home-market programme, and list prices converted to USD at recent exchange rates. Each model shows its newest listed year and its highest-priority market trim. Test cycles differ between regions, so cross-market economy figures are directional rather than exact; prices exclude local taxes and incentives.